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 Posted: Sun Jul 29, 2007 4:14 pm Post subject: The Art of Innovation Posted |
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The Art of Innovation Posted 12-1-2002 09:58 ewc from Imagination Portal
The Art of Innovation Posted 12-1-2002 09:58
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Just wanted to clue you guys and girls in on a great book that I'm currently reading. I would recommend this book to any aspiring imgaineer; seasoned professionals could also probably walk away with something new or remembered after reading it.
`The Art of Innovation' by Tom Kelley with Jonathan Littman
The book talks all about IDEO's philosophy and lessons learned. While somewhat of a business book, it teaches you to look and live thru the users (guest) eyes and design from that point of view.
I have been able to draw a lot of connections between this book and what Eddie, Nate, Dan and Adam have shared with us.
For those of you not familiar with IDEO, they are the worlds leading design consultancy specializing in product development and innovation. Tom Kelley is the general manger.
-Eric |
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