Connected storytelling: extending narrative beyond the boundaries of a themed attraction

As public discourse about the frequently misunderstood, so-called ‘metaverse’ becomes more common, the conversation will naturally extend to the world of themed and immersive entertainment. While large-scale brands and organisations will almost certainly seek to own as much of the consumer’s attention within this new set of spaces as possible, it may be best to look upon its development as an addition to the storytelling toolkit. Along with skills like architecture, landscaping, attraction design, writing and so many more, we now have a means of crafting virtual spaces which can serve guests by extending narrative beyond the boundaries of the physical environment.