Bake and Race

Individual Entry: Angela Baek | Academic Level: Undergraduate, Junior

Introduction

Bake & Race is an interactive go-kart attraction tailored to individualizing guest experiences.

Inspired by an existing film, this immersive themed experience allows guests to build their own kart via a series of mini-games in the queue, ride the same go-kart around a track, and take a miniature of the design home. Through the approachable creative challenges and re-rideability, racers continue to experience thrill and build confidence.

The Kart Reveal, after the queue and before the go-kart ride

Guest Narrative

“Now that I’m Princess around here, I’ve decided that everyone gets a chance to race in Sugar Rush. I just developed a new track: will you help me test it out?

First, you’ve got to design your kart. Welcome to my sweet new kart bakery!”

The Process

User/Guest Journey Map

Technology Journey Map

Project Package

From Signage Design, to Concept Art & Storyboarding, 3d Modeling, Engineering (Drawing & Testing):

The project package outlines the guest experience from high concept to development.

Software Used: Blender, Adobe Illustrator, Photoshop, AutoDesk Fusion 360, Solidworks

Full Project Documents

Full Signage Design Package: bakenracesignpackage_final

Full Conceptual CAD Engineering Drawings: bakenrace_engncadcombined2

Kart Calculations: bakenrace_kartcalcscombined

References

This project was inspired by Disney’s film Wreck-It Ralph (the Intellectual Property does not belong to me, and none has been used in this project).

Thank you so much! To find more, you can find me at:

Portfolio: https://www.angbaek.com/allwork/bakeandrace | LinkedIn: https://www.linkedin.com/in/angbaek/