MISSION & MOTIVATION

​•TO BREAK GEOGRAPHIC LIMITATIONS & SHARE THE PURE JOY OF SURFING / BEACH LIFESTYLE WITH THE WORLD

​•TO DELIVER AN AUTHENTIC, SAFE, & THRILLING WAVE RIDING EXPERIENCE FOR ALL SKILL-LEVELS

​•TO EXPLORE, ACHIEVE, & MAINTAIN THE HIGHEST LEVELS OF ENVIRONMENTAL SUSTAINABILITY

​•TO INSPIRE ACTIVE / HEALTHY LIVING WHILE POSITIVELY ENGAGING THE BODY & MIND

​•TO REALIZE A POSITIVE SOCIAL, CULTURAL, & ECONOMIC IMPACT