Dreamland – IUPUI

Step into a world of dreams where you can feel lighter than air or venture into the darker corners of unconsciousness. DREAMLAND is just one land of a larger theme park concept that focuses on the themes and stories of timeless characters such as Mr. Sandman, Father Time, Mother Nature and Old Man Winter.

Creative Design Team:

Alan Ingram
Kaiden Jordan
Mark Firestone
Tracy Taylor

Project Documentation

• Dreamland Project Overview  Contains:
  • Creative process
  • Story development
  • Guest experience
  • Timeline
  • Operations plans
  • Budget & revenue analysis
  • Sustainability
  • Location planning
• Mood Boards & Inspirational Imagery
• Project Planning Portfolio Website  Contains:
  • Architecture
  • Landscaping
  • Building Materials
  • Sound Design
  • Graphics

Project Images

Final park map

Early park layout concepts

Entry portal conceptual sketch and rendering

Concept for Sweet Dreams architecture

Conceptual rendering of Sweet Dreams realm

Conceptual rendering of Nightmare Realm

Dreamland symbol – a dreamcatcher nestled inside of a crescent moon

Mare’s symbol, Luna’s symbol, and how they come together to create the whole of Dreamland

Marshmallow Dream menu

Deja Vu menu