HEAR: Happily Ever After Revenge

The only Rage Room & Spa Experience for the Viciously Brokenhearted

Independent project: Eleni Trapp (2nd Year MS Student)
Project Origination: Immersive Experience Studio – UCF, MS Themed Experience Program
Website: www.elenitrapp.com
LinkedIn: https://www.linkedin.com/in/eleni-trapp/
Contact: eleni.trapp@gmail.com

Overview

Didn’t get the Happily Ever that you were after? Make them regret the day they let you go at the ultimate female breakup experience where you’ll literally smash away the past, indulge your feelings in sweets and enjoy a spa treatment to emerge looking and feeling your best.

Guest Experience

KARMA ACRES

When guests arrive, they will first spend time in “Karma Acres” where they are invited to toss any mementos from their past relationship into the burning fire and use the provided chalk to inscribe whatever they so choose on the cement tombstones.

GAME OVER: REVENGE ROOM

At their appointed time, groups will be brought into one of 3 Rage Rooms where will be provided with protective gear and an array of weapons to smash away the pain to a playlist of their choosing.

DEATH BY CHOCOLATE

After finishing their time in the Rage Room, guests can take a quick break in “Death by Chocolate” where they will enjoy a tasting menu of chocolate sweets. This room would allow guests to decompress after their time in the rage room and start to connect with other guests over their experience. The entire room is themed to chocolate including white chocolate bar doors, chocolate covered strawberry tables and chocolate ice cream cone chairs.

SPILL THE TEA SPA

The entire second floor of the facility is dedicated to Spill the Tea Spa. Guests would be provided with plush black robes to lounge in while enjoying a variety of amenities and treatments.

Below is a rendering of the “thunderstorm room” which would simulate a thunderstorm indoors for guests with light, sound, rain and a whirlpool hot tub.

Spill the Tea Spa of course gets its name from gossiping. A portion of the spa would be dedicated to fostering communication between guests. This area would be the salon portion of the spa with brighter lighting and be separated from the more mellow area of the spa by a water feature to provide a barrier for noise and light.

Marketing

I designed this rack card to advertise for HEAR. The QR Code links to an AR linktree experience (available to test on iOS devices).

Merchandise

In the final portion of the experience, “Served Cold Cafe”, guests would also have the opportunity to purchase merchandise. Merchandise such as the sweatshirt could be customized to read “Break up with Her”, “Break up with Them” or Break up with [insert ex’s name]”.