Press Release

ORLANDO, FLORIDA, September 21 Brand and experience design firm IDEAS will host cruise industry leaders in a first of its kind experience design workshop at Seatrade Cruise Global in Miami on September 27. This hands-on session for cruise, destination development, port and DMO executives will take a deep dive into the crucial elements required to deliver a distinctive, branded destination experience that will bring guests back.

Along with partners from award-winning interdisciplinary architectural and engineering firm Bermello Ajamil, the team will lead workshop participants through a story–based design process resulting in a shared roadmap for the optimal port experience of the future. Registration for Seatrade Cruise Global in Miami is required to attend this workshop.

The workshop is structured around IDEAS’ Destination Performance model, aligning distinctive experience delivery with market intelligence, a high performing brand, and efficient operability—transforming guests from “customers” to passionate fans and brand ambassadors.

IDEAS comes to Seatrade Global riding a wave of experience design successes including ports and destinations throughout the Caribbean. IDEAS’ contributions to these award-winning ports-of-call included the development of new Experience design Plans inspired by unique local myth and culture, as well as concepts for unique land-based attractions.

IDEAS helped create a new masterplan for the Cartagena Port Oasis EcoPark, which fully-immerses guests in the wonders of Colombia’s rainforests and rich native culture — directly at the base of the cruise pier.

IDEAS is also in the final conceptual design phase of an all-new themed entertainment enterprise on the north shore of the Dominican Republic. This new destination, to be located in Puerto Plata, will invite visitors to live their own legends alongside Viking explorers, Taino artisans, and piratical plunderers.

Created in 2001 through a management buyout from the Walt Disney Company, IDEAS is a brand and experience design company built around the central premise that powerful stories create powerful experiences. Over 20 years, IDEAS has delivered more than 3500 solutions for destination development, healthcare, government, enterprise and entertainment to more than 1000 clients around the world. For more, visit


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