Named by The Wall Street Journal as “one of the world’s more prominent design firms,“ JRA plans, designs and delivers exceptional visitor experiences for theme parks, museums, corporations, and leisure destinations. Our studio has worked on a global scale since our incorporation in 1987. Our work engages, informs and entertains diverse audiences on six of our world’s seven continents.
JRA consists of over 40 writers, planners, designers, media producers and project managers headquartered in Cincinnati, Ohio. This creative team provides all of the services necessary to guide experiential projects from initial concept to opening day, including:
• Master Planning
• Writing and Content Development
• Attraction/Exhibit Planning and Design
• Graphic Design
• Executive Media Production
• Art Direction
• Project Management
For over thirty years, a diverse group of clients including Lionsgate, Coca-Cola, Cedar Fair, Universal Studios Florida, Nickelodeon, The Field Museum, Warner Bros., National Comedy Center, Toyota, LEGO, Cartoon Network, Science Centre Singapore, Crayola, Hasbro, and Space Center Houston has turned to JRA to help translate their initial concepts into stunning realities.
With over two decades of director-level experience in the non-profit and for-profit realms, as well as a background in economics, project management, and marketing, I place high value on the creativity of business and the business of creativity. My skillset includes budgeting, digital marketing, writing, business development, volunteer engagement, and both board and departmental leadership. My personal leadership philosophy is highly collaborative and emphasizes diversity and inclusion.
After a successful tenure as the Associate Executive Director of a two-time Tony Award-winning regional theatre, I pivoted to join JRA - one of the world's more prominent attraction design and implementation firms. Hired to assist with a multi-million-dollar theme park in the Middle East, I eventually pivoted again, this time within JRA from project management to digital marketing and public relations. As Director of Communications, I manage JRA's website and have successfully led an external team through two complete re-designs, including a re-envisioning of our brand content strategy. I originated the company blog and manage all social media, Google Ads, inbound, and virtual conference efforts.These initiatives have had positive SEO impact and have resulted in hundreds of thousands of dollars annually in new clients and projects.
In addition to my SEO, SMO, and lead generation efforts, I have helped secure JRA's position as a thought leader in the industry, pitching or writing over 100 articles for major industry publications. I have also enjoyed moderating or presenting at major international conferences on such subjects as gender inequity, Millennial recruitment strategies, industry trends, and increasing access for people with disabilities.
With as much joy as this industry has given me, it is an honor and privilege for me to give back to it. For the last decade, I have held a variety of leadership positions within the Themed Entertainment Association (TEA). These roles have enabled me to help increase young professional membership in the association by nearly 150%, secure dozens of new sponsors, produce revenue-generating events, spearhead inclusion efforts, and participate in shaping the TEA's strategic direction on an Executive Board leadership level.
Whether leading a 14-member customer facing business unit, negotiating contracts, writing multi-page industry features, or engaging in a multi-day strategic planning effort, my kaleidoscope of experience has created maximum ROI for stakeholders across industries and verticals.
