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About Me
Insights Analyst Lead, providing data-driven audience and market trends, to assist the design team in creating and delivering world-class experiences. As an experienced copywriter, Robbie is also our chief content creator - helping shape the narrative of the guest experience and tell stories with the panache and magic they deserve. His copywriting for London Dungeons, Sea Life and Madame Tussauds are personal highlights.
Themed Attraction & Experience Design
My story
My journey into the attractions industry started during University when I started working with my city's local tourism department to enhance their reputation and presence online. This in-turn led to a four-year association and permanent role where I continued to promote and support local events, festivals and collaboration projects. My love for the industry took me to Katapult, a themed attraction and experience design company, that have created experience for some of the biggest attractions, IPs and renowned suppliers around the world. After holding various roles in the business since 2014, I'm now responsible for consumer insights, promoting the company and working on narrative projects for attractions. I continue to be a strong voice in my local city in supporting arts and culture as member of the Economic Advisory Committee.
Current Company & Position
Katapult | Insights Analyst Lead
Derby, UK
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