Hello, I’m a Perfumer. You may have known this, but did you know that smell is the strongest memory trigger that we have as humans?
Realism of odors presented in an experience is what I want to talk about here… Granted, everyone’s experience and memory of an odor is different, but odor realism is important, since odors like cut grass don’t really vary too much. Mostly, everyone knows the scent of ‘cut grass’ pretty well, and we all practically know the same odor profile of ‘cut grass’, it’s a rather common human experience.
It seems that the issue that imagineer types / experiential designers have, is that when they want or need a realistic type scent / odor to help sell an experience, the vendors that they go to, give them back a perfume, rather than a realistic odor.
Recently I began to work with a top name in staging products, lighting products, smoke types, etc. (At this point, I think that I cannot publicly name the company directly…) They came to me because in the past they have been frustrated when they have gone to fragrance companies, because the scent that they get back in answer to their request is a perfume, instead of the realistic odor that they actually want to use…. But they are coming to me, because I can supply them with very realistic scents used in their applications. Yes, I know how to make perfumes, but also know how to bring the realism of scent to their work and clients.
It’s the scent of realism that sells the experience… a perfume odor profile just smells like the last people that went through in front of you…
The color palette that I compose with is thousands of raw materials used to bring in memories and emotions to sell / heighten the level of a guest’s / user experience.
I make scentual experiences. I am happy to discuss how scent sells the experience that you are designing… 🙂