TA Podcast E35: Tony Bruno

Our guest is Tony Bruno, former VP of the Disneyland Resort Hotels & the Downtown Disney District. Under his guidance, over 4000 cast members operated The 4 Diamond Grand Californian Hotel & Disneyland Hotel – as well as the 49 unique brands that comprise Downtown Disney. Today he leads Hospitality Development at Storyland Studios helping…

TA Podcast E34: Ben Thompson

Ben Thompson is a global themed entertainment and marketing strategist who spent the last 20 years in leadership roles at global monoliths like Mars Inc., The Walt Disney Company, and the Merlin Group, where he was responsible for opening 4 LEGOLAND®️ Parks and 40 location-based entertainment sites worldwide. Ben is now the Chief Strategy Officer…

The Effects of Social Dynamics in Immersive Experiences

Immersive experiences have surged in popularity across many different sectors of the economy as industries have shifted away from traditional goods and services and toward opportunities for customer engagement with a brand or institution. These interactions can take place across a spectrum of social dynamics, which this paper will quantify based on the types of relationships and levels of agency that individuals encounter in an experience—group active, group passive, individual active, and individual passive. In doing so, this paper aims to investigate how these social dynamics impact the factors of immersion previously outlined by looking towards examples of existing immersive experiences.

TA Podcast E30: Joe Pine

In this episode, Joe Pine is going to help us trace the history and evolution of the world’s economies to what the themed entertainment industry currently knows as the “Experience Economy.” Besides being one of Mel’s thought leadership heroes, Joe Pine’s work has influenced much of his design philosophy and consequently many of the experiences…