The test seats for Revenge of the Mummy at Universal Orlando are restrictive and very public

The Big FAT Problem in the Attractions Industry

Featured Photo Credit: This essay contains mentions of weight numbers, percentiles, and size-related traumatic experiences and may be triggering to those with such experiences or eating disorders.  You’re 12. You’re excited. You’ve waited all year for the summer to come and school is finally out! You and your friends are headed down on a…

TA Podcast E34: Ben Thompson

Ben Thompson is a global themed entertainment and marketing strategist who spent the last 20 years in leadership roles at global monoliths like Mars Inc., The Walt Disney Company, and the Merlin Group, where he was responsible for opening 4 LEGOLAND®️ Parks and 40 location-based entertainment sites worldwide. Ben is now the Chief Strategy Officer…

Storyteller: Bridging Cultural Differences Through Shared Experiences (A Digital, Audio and Visual, Travel Companion Experience Platform)

This is my MFA thesis. In it, I address the initial opportunity and preliminary concept for a global- scale, geolocation capable, storytelling application that will be an individualised, themed, Augmented Reality experience, incorporating the Oral Traditions, stories, and music from Indigenous Cultures and local peoples in their own source languages and translating them into the guest’s language of choice as they are walking, riding, or otherwise moving throughout the environment. This application will also double as a travel tool, allowing the content user to select from items in an informational mode, incorporating different icons, attractions, food and beverage offerings, hotels, festivals, events, etc. Finally, the guest will be able navigate through the application remotely and hear all of the curated stories and music from the comfort of their own home or classroom, with gamification that allows the guest to better understand and connect with the global community during times where travel isn’t an option.

TA Podcast E32: Jason Surrell

Jason Surrell is the Executive Creative Director at Storyland Studios. He was previously the Senior Creative Director on Universal’s newest theme park projects, Universal Studios Beijing and Epic Universe, as well as a creative director at Walt Disney Imagineering. Jason is an amazing storyteller, whether it be in the shows, attractions, or books he’s written.…

Show writing for attractions: The secret of being audience-centric.

“If your team of experience designers is without a writer—a storyteller who braids the threads of the design into a golden cord that captures not just your guest’s imagination, but their hearts—you risk missing the emotional connection that drives success. Content, technology, spectacle, even story—without connection—will not be remembered or returned to.” ~ Stacy Barton