Fear Minus Death = Fun! Eddie Sotto is a thinker, a visionary and a Disney Imagineer. As one of the world’s most respected creative consultants and theme park attraction designers, Eddie is CEO of Sotto Studios in Los Angeles. Eddie Sotto dishes on theme park design wisdom. “Passion is the “secret weapon” of design. It…
I was glancing through a themed entertainment trade magazine the other day, and I happened upon an ad for a company that specializes in the manufacturing of “kiddie” rides. Immediately I had to stop myself from turning my nose up at the company and their product. As a designer, I am supposed to keep an…
Themed Attraction Design, Part Five Fantasy – The Essence of Themed Entertainment When creating a theme park attraction, an important aspect to consider is what we call the guest experience. This guest experience can be enhanced when it allows a guest to live out his or her fantasy. Simple put, it takes a guest to…