Orlando, FL – The 2024 Themed Experience and Attractions Academic Symposium will take place on November 22, 2024, at the Orange Country Convention Center in Orlando, Florida. The Symposium is held on the Friday of the IAAPA Expo, the industry leading event and conference.
The 2024 Symposium features Keynote Speaker: Bob Rogers, Founder, CEO, and Chairman of BRC Imagination Arts; with Special Guest speakers: Joseph Pine II, an internationally acclaimed author and management advisor and author of The Experience Economy and Invited Speaker: Margaret Kerrison, former Imagineer and author of Immersive Storytelling for Real and Imagined Worlds. The afternoon Keynote is Matthew Duerden, Department Chair of Experience Design and Management at BYU and Co-Author of Designing Experiences.
Keynote Speaker: Bob Rogers
Bob Rogers is the Founder, CEO, and Chairman of BRC Imagination Arts, a global, strategic design and production company that translates brand and cultural stories into transformative, human experiences. BRC’s clients include some of the most iconic brands and destinations in the world. Master storyteller, filmmaker, writer, director, and more, Rogers mentors a young and talented creative team as they serve clients both large and small
Special Guest: Joseph Pine II
JOSEPH PINE II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
In 2020 Mr. Pine and his partner James H. Gilmore re-released in hardcover The Experience Economy: Competing for Customer Time, Attention, and Money featuring an all-new Preview to their best-selling 1999 book The Experience Economy: Work Is Theatre & Every Business a Stage. The book demonstrates how goods and services are no longer enough; what customers desire are experiences – memorable events that engage each individual in an inherently personal way. In today’s Experience Economy, companies now compete against the world for the time, attention, and money of individual customers. The Experience Economy has been published in fifteen languages and was twice named one of the 100 best business books of all time.
Mr. Pine also co-wrote Infinite Possibility: Creating Customer Value on the Digital Frontier and Authenticity: What Consumers Really Want. His first book was the award-winning Mass Customization: The New Frontier in Business Competition.
In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forumom Davos, TED in Monterey, the Consumer Electronics Show in Las Vegas, and SXSW in Austin. Today he is a Lecturer in Northeastern University’s School of Business.
Invited Speaker: Margaret Kerrison
Immersive storytelling places the visitor at the heart of the narrative, turning passive audiences into active participants. Margaret Chandra Kerrison, a creative lead and former Imagineer, explores the art of bringing stories to life in her acclaimed books, “Immersive Storytelling for Real and Imagined Worlds” and “Narrative Placemaking for People, Play, and Purpose.” Drawing on her extensive experience, Margaret offers invaluable insights and practical tools, guiding creative teams from the spark of inspiration to the creation of fully realized worlds. Discover how to transform an idea into an immersive experience that captivates and engages. Her upcoming book “The Art of Immersive Storytelling: Strategies from the Gaming World” will be released on February 25, 2025.
The full schedule of the symposium can be found at https://teaacademicsociety.org/our-symposium/. Tickets are available via Eventbrite at https://www.eventbrite.com/e/2024-themed-experience-and-attraction-academic-symposium-tickets-956797476007?aff=oddtdtcreator
The TEAAS presents the premier academic symposium in the discipline that features a dynamic schedule that includes oral presentations of selected research papers, structured networking sessions, and an extended lunchtime research poster session.
The Themed Experience & Attractions Academic Society exists to enhance communication between themed experience and attractions researchers and educators to create new knowledge, add to the body of work in the field and facilitate teaching and learning. The TEAAS actively engages with the academic community through a scholarly journal, and academic symposium, a dedicated website and through social media.
The symposium takes places with the generous partnership of the International Association of Amusement Parks and Attractions (IAAPA), and support of Purdue University, Farmingdale State College, the University of Central Florida, and ThemedAttraction.
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