Designing for your superfans

Designing for immersive experiences has been well-documented over the years—fundamental concepts such as story, theme, and suspending disbelief are solidly grounded in the practice of building such things. Too often, however, we might take short-notice, if any notice at all, of how all this connects with the factor that matters most of all—the guest. Oh…

TA Episode 48: Anthony Esparza

Today, we’re focusing on “designing with purpose” with my friend and mentor, Anthony Esparza. Anthony is an expert in creating unforgettable guest experiences. With a career spanning SeaWorld Parks & Entertainment, Nickelodeon, Paramount Pictures, and more, he’s known for infusing every project with purpose. Join us for our second interview with Anthony as we explore…

TA Podcast E47: Jeff Burton

Join us as we delve into the intricacies of the project management realm. Our guest today is Jeff Burton, a former WED Enterprises Imagineer who has played a pivotal role in some of the most renowned attractions worldwide, such as Epcot, Disney MGM Studios, Euro Disney, and Sea World. Jeff, a second-generation Imagineer, is celebrated…