Get ready for an amazing presentation. The IAAPA Legends panel is hosted each year by industry leader Bob Rogers, Chairman of BRC Imagination Arts. This 2003 panel was one of the first of Bob Rogers’ annual Legends panels. This panel featured three exceptional voices from the attractions industry. All three have now left this earth,…
What do we do when the Whole World is Themed? Attraction business success starts with emotional content, customer service and a human connection. Did you know that theme and story are not the most important characteristics of a successful attraction? It may sound like sacrilege on its face, but legendary (now retired) theme park designer…
The Rise and Fall of Hard Rock Park Jon Binkowski of Renaissance entertainment gives an interesting post mortem of the Hard Rock Park in Myrtle Beach, South Carolina. This is a story of the history of the development of the failed theme park. One of the lessons in failure could be that it is hard…