IAAPA Legends Panel reveals startling secrets behind the groundbreaking attraction “Just over 20 years ago, “The Amazing Adventures of Spider-Man” ride opened at Universal’s Islands of Adventure and changed our world, inspiring both visitors and would-be imitations. Meet four amazing super-star legends of our industry as they explain how they convinced others to let them…
“If your team of experience designers is without a writer—a storyteller who braids the threads of the design into a golden cord that captures not just your guest’s imagination, but their hearts—you risk missing the emotional connection that drives success. Content, technology, spectacle, even story—without connection—will not be remembered or returned to.” ~ Stacy Barton
Fear Minus Death = Fun! Eddie Sotto is a thinker, a visionary and a Disney Imagineer. As one of the world’s most respected creative consultants and theme park attraction designers, Eddie is CEO of Sotto Studios in Los Angeles. Eddie Sotto dishes on theme park design wisdom. “Passion is the “secret weapon” of design. It…