Universal Destinations & Experiences Entering Brazil

For my MBA course called Global Management of Business, we were challenged to act as consultants by selecting a company, choosing a country where it does not yet operate, and evaluating both using international business concepts. The goal was to prepare a report for the company’s board of directors outlining if, why, and how the company should enter the chosen market.

As someone fascinated by the theme park industry, I took this opportunity to dive deeper into Universal Destinations & Experiences’ operations, and analyze the key factors involved in developing new theme parks. For my country of choice, I found the Brazilian market particularly interesting, recognizing their strong tourism presence in Orlando and cultural love for entertainment.

Check out my findings and recommendations here: Universal Destinations & Experiences Entering Brazil – Themed Attraction Student Showcase

This project is an academic exercise that does not represent the ideas or plans of any real company. I am not affiliated with and do not speak on behalf of NBCUniversal or its parent or subsidiary companies. All content is for educational purposes only.

Thank you to the Themed Attraction Student Showcase for giving us the opportunity to receive invaluable advice and mentorship from industry professionals. I look forward to hearing all of your feedback!