Fabula Opens at Efteling
NEW 3D FILM IN COLLABORATION WITH MULTI AWARD-WINNING UK STUDIO AARDMAN
7 December 2019: Efteling – the fairytale theme park in the south of Holland – has celebrated the official opening of its newest attraction Fabula – a 4D film adventure complete with a new themed restaurant.
Centred on the theme of nature, Fabula comprises a 3D film in a 4D theatre and features 4D effects, such as water, smell and wind. The show follows the story of a grumpy young bear who is taken on a tour of different habitats around the world. The new film has been created in collaboration with award-winning studio Aardman – also known as the producers of much-loved British shows Wallace & Gromit, Chicken Run and Shaun the Sheep.
The official international opening of Fabula took place at Efteling on 7 December 2019 and was attended by executives from Efteling, Aardman and international press along with their families who were treated to an exclusive viewing of the show as well as a special presentation by those involved in its creation from Efteling and Aardman.
Speaking at the opening Fons Jurgens, CEO at Efteling, said: “We are delighted with our newest attraction, which has been completed in just six weeks. Working with Aardman on the production of Fabula has allowed us to combine the latest in film and animation technology with a new hospitality concept, meaning that the attraction is completely in tune with this time. From today, Efteling visitors can enjoy this indoor attraction 365 days of the year.”
The general public received Fabula with great enthusiasm by the first visitors. “Heartwarming”, “beautiful image quality” and “we were included in the story” are among the comments of those experiencing Fabula for the first time.
The bear that would not share
Fabula features a pre and main show, each lasting eight minutes, where visitors watch the story of a grumpy young bear who does not get on well with other animals. As such, Klaas Vaak (Mr Sandman) decides to teach the bear some important life lessons by taking him on a magical tour of different habitats around the world. An inquisitive squirrel unexpectedly becomes scooped up in the adventure. The bear eventually gains a little perspective and learns how to be respectful towards other animals. The film is humorous, exciting and suitable for all ages to enjoy.
The attraction is centred on the theme of nature and incorporates a pre-show, a main show, restaurant and a play area where guests can play and eat in the theme of savanna, ocean and jungle. The existing restaurant and souvenir shop have been renovated to enhance the guest experience. The investment for the development of Fabula amounts to 3.5 million euros.
For more information on Fabula, see: www.efteling.com/en/park/attractions/fabula
Since the opening in 1952, more than 130 million visitors have experienced an unforgettable day at Efteling, in the south of Holland. Over the years, Efteling has grown to become one of Europe’s biggest theme parks, with a unique fairytale atmosphere, natural surroundings and a wide range of thrilling attractions. It is now ranked in the top 25 theme parks in the world, according to the Tea Theme Index 2018. Efteling is open all year round and is an ideal family short-break destination with the Efteling Hotel and the holiday villages Efteling Bosrijk and Efteling Loonsche Land just a stone’s throw away. Through a programme of phased growth, Efteling became an international destination with five million visitors per year.
Aardman, based in Bristol (UK) and co-founded in 1976 by Peter Lord and David Sproxton, is an independent and multi-award-winning studio. It produces feature films, series, advertising, interactive entertainment and attractions for both the domestic and international market. Their productions are novel, entertaining, brilliantly characterised and full of charm reflecting the unique talent, energy and personal commitment of the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning content for cinema, broadcasters, digital platforms and live experiences around the world. In November 2018, Aardman became an Employee Owned organisation, ensuring that the studio remains independent and securing the creative legacy and culture of the company for the future. www.aardman.com
For further information please visit: www.efteling.com/en and www.aardman.com
Media enquiries Efteling:
Efteling is represented by Lotus in the UK. Please contact Jules Ugo, Georgina Oakley or Ellena Jackson at firstname.lastname@example.org / email@example.com / firstname.lastname@example.org or call the office on 0207 953 7470.
Alternatively contact Rosie Godwin, Studio Publicist at Aardman email@example.com or call 0117 307 1318.