JRA and Partners Create Dallas Mavericks Interactive Experience

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JRA – Part of RWS Entertainment Group in partnership with the Dallas Mavericks, Dimensional Innovations (DI), Heritage Werks and DI Build, is proud to announce Mavs Vault, presented by ShiftKey — an immersive, public exhibition highlighting the organization’s 42-year history through never-before-seen artifacts, archival footage, merchandise, memorabilia and more. Located within the Hall of State at Fair Park at this year’s State Fair of Texas, the exhibit is open to fans now through October 23rd.

JRA and Cortina Productions Team Up on Design of TheZone

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Located within the Northwest Arena in Jamestown, New York, TheZone will be an interactive play space for children ages 2 through 12 that builds upon the Arena’s 20 years of successful stewardship of youth recreation and athletics.

Designed by Jack Rouse Associates and Cortina Productions, both world-renowned firms who design displays for museum, sport, and entertainment venues including the National Comedy Center, TheZone will be colorful, fun, and inviting, from the LED marquee that welcomes you in, to the five zones of diverse, dynamic activities inside.

TheZone features a fully ADA-compliant design! All kids can expect to experience play in a way meaningful to them, from designing a sports uniform to testing their speed against real and simulated rivals, climbing, throwing balls, jumping, and simply having fun creating their own play in an enriching, age-appropriate space.

With support from individuals, corporations, foundations, and public resources, TheZone expects to be welcoming guests during summer 2022. For more information, visit https://funatthezone.org