Press Release

JRA – Part of RWS Entertainment Group in partnership with the Dallas Mavericks, Dimensional Innovations (DI), Heritage Werks and DI Build, is proud to announce Mavs Vault, presented by ShiftKey — an immersive, public exhibition highlighting the organization’s 42-year history through never-before-seen artifacts, archival footage, merchandise, memorabilia and more. Located within the Hall of State at Fair Park at this year’s State Fair of Texas, the exhibit is open to fans now through October 23rd.

JRA worked in close collaboration with DI, an experience design, tech and fabrication firm, to create an engaging experience for all who entered the vault. Heritage Werks, the Mavs heritage agency of record, that specializes in archival storytelling, helped curate the content while DI Build helped execute the implementation of the built space. The Mavericks provided strategic oversight and direction throughout the process.

“Creating the ultimate Dallas Mavericks experience for Mavs Vault was unlike anything we’ve done before,” said Dallas Mavericks Director of Events Ashley Gambino. “Collaborating with Heritage Werks, DI and JRA brought this project to life, and we are thrilled to share these memories with our fans.”

“JRA is honored to have worked with the Dallas Mavericks and our partners at Dimensional Innovations, Heritage Werks and DI Build on this exciting project,” said JRA Executive Vice President, Shawn McCoy. “I think it’s ‘safe’ to say that Mavs Vault will be one of the great experiences at the Texas State Fair.”

Mavs Vault, located in the Hall of State, opened with a special VIP preview on September 28th, showcasing colorful displays, historically-relevant artifacts, playful interactives and unique photo opportunities. Admission into Mavs Vault is free with paid entry to the State Fair of Texas through October 23rd, 2022

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