The Experience Disconnect: What You Want vs. What Your Guests Want

Designing a guest experience can be a fun and innovative exercise.  Whether you are starting from scratch, revamping an existing attraction, or fine-tuning your operating model, this is the chance to be creative and provide something that you genuinely want your guests to experience.

But here’s the question… do they want to experience what you want them to experience?

Is there an argument for building real-world connections between themed attractions across the globe?

Over the course of the last couple of decades, increasingly easy and inexpensive international travel has made the world feel smaller; making the appeal of such ideas limited, even as recently as five or ten years ago. Why would I want to look at Orlando through a window, when I could just fly there tomorrow? But as we all begin to finally wake up to the evidence climate scientists have been waving in our faces for several generations — perhaps flying to Orlando tomorrow isn’t the best idea — and the separate realisation that something like Covid-19 can ground flights without much warning, the idea of seeing the world without actually travelling very far may become more appealing. The future of themed entertainment may well be a hybrid, combining in-person visits with virtual experiences set in far flung locations.