Everybody knows pretty much everything about Disneyland—how it got started, how the Imagineers do their thing, and so on. But nobody hardly ever talks about the parks that most of us across the country enjoy far more often. The regional theme parks, different from amusement parks, owe their existence to the magical land Walt built…
In the words of the publisher, this pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level.
We’ve all heard the story time after time. It’s a good one, though, and so our memories are imprinted with how Walt, Roy, and even that huckster C.V. barely got Disneyland built in 1955. There might be a few other names floating around the fringes, such as Buzz Price, Joe Fowler, or Van Arsdale France.…