An illustration of a brain underwater

The Fallacy of Immersion

Immersion has been the buzzword of the themed entertainment industry for a little over a decade or so. We’re in an arms race where every new project attempts to one-up the last by increasing the ‘immersiveness’ by another factor. Bigger, more enveloping, more detailed, and especially: more real. While some of the projects this has…

Premier Parks Acquires Canadian Resorts and Water Parks

Premier Parks, LLC, North America’s largest independent operator of visitor attractions and experiences, led by former Six Flags Chairman and CEO Kieran Burke, today announced the acquisition of operations of Valcartier-Calypso Group. The acquisition includes an all-inclusive four-star resort hotel with upscale spa and indoor water park, two premium outdoor water parks, a large destination campground, a unique ice hotel, and the largest winter games center in North America. These latest acquisitions increase Premier Park’s profile to fifteen properties.