An illustration of a brain underwater

The Fallacy of Immersion

Immersion has been the buzzword of the themed entertainment industry for a little over a decade or so. We’re in an arms race where every new project attempts to one-up the last by increasing the ‘immersiveness’ by another factor. Bigger, more enveloping, more detailed, and especially: more real. While some of the projects this has…

Theme Park Designer Brian Morrow Wins HGTV’s Table Wars

The winner of HGTV’s newest reality show is theme park designer Brian Morrow. Known for his many years at SeaWorld Parks & Entertainment overseeing key multimillion-dollar, award-winning projects including the opening of TurtleTrek, roller coasters Manta and Mako, and the first-of-its-kind, fully-themed land, Antarctica: Empire of the Penguin, Brian took his creative chops to a national stage, and blew the competition away.

Is there an argument for building real-world connections between themed attractions across the globe?

Over the course of the last couple of decades, increasingly easy and inexpensive international travel has made the world feel smaller; making the appeal of such ideas limited, even as recently as five or ten years ago. Why would I want to look at Orlando through a window, when I could just fly there tomorrow? But as we all begin to finally wake up to the evidence climate scientists have been waving in our faces for several generations — perhaps flying to Orlando tomorrow isn’t the best idea — and the separate realisation that something like Covid-19 can ground flights without much warning, the idea of seeing the world without actually travelling very far may become more appealing. The future of themed entertainment may well be a hybrid, combining in-person visits with virtual experiences set in far flung locations.

Chicago Spec – SCAD

Chicago Spec is a  large scale fire hydrant waterpark with slides, restaurants, and pools that immerse guests into the nostalgia of cracking open a fire hydrant and playing in the water. The goal of the attraction is to enhance the city experience and make something that is out of the ordinary; to make something that stands out and draws attention from the guests. It is meant to give kids a space to have fun, and to give adults the feeling of being a kid again.

The Creepenstein Club–Brendan Assaf, Ringling College of Art and Design

Greetings and Salutations, valued guests! Welcome to Creepenstein Manor, we do appreciate your presence here on the night of our most ambitious experiment yet!! The Creepenstein Club is a brand new, immersive, horror-comedy dining and nightlife venue that tells the story of the zany Dr. Creepenstein. Tonight is the night of his biggest experiment yet,…