7 Soft Skills You Need to Succeed in Experiential Entertainment

The nature of modern employment, particularly in the  experiential entertainment industry, is incredibly fluid–and becoming more so all the time. Few people can expect to be in one job for life. In many ways, that’s a positive thing. You can look forward to a long and rewarding career.  You just need to embrace a continuous state of learning, upskilling, and reskilling. 

Team building

Five Things Your Marketing Team Wants in a New Attraction

Picture this: You’ve just endured countless hours (or has it been weeks—months, maybe?) of creative charrettes, late nights of design revisions and updates to the proposal for your next big guest experience project—and now you’re ready to get organizational buy-in. One of your key stakeholders—and most critical partners—is the marketing team. Sure, it’s their job…

Lighting the Way: The Time is Now

How the Location-Based Entertainment Industry Can—and Should—Do More to Ensure a Brighter and More Prosperous Future We live in an age of unprecedented change. A host of converging forces—technological, social, cultural, environmental, economic—are transforming the world around us at a pace never before seen in human history. The world is getting smaller and more interconnected.…