TA Podcast E32: Jason Surrell

Jason Surrell is the Executive Creative Director at Storyland Studios. He was previously the Senior Creative Director on Universal’s newest theme park projects, Universal Studios Beijing and Epic Universe, as well as a creative director at Walt Disney Imagineering. Jason is an amazing storyteller, whether it be in the shows, attractions, or books he’s written.…

Show writing for attractions: The secret of being audience-centric.

“If your team of experience designers is without a writer—a storyteller who braids the threads of the design into a golden cord that captures not just your guest’s imagination, but their hearts—you risk missing the emotional connection that drives success. Content, technology, spectacle, even story—without connection—will not be remembered or returned to.” ~ Stacy Barton