Katapult and Aardman to launch new themed attraction at IAAPA Asia

International themed attraction company Katapult and award-winning animation studio Aardman, are set to launch a new themed attraction concept featuring the studio’s much-loved characters.

‘The World of Aardman’ is a hands-on, fun visitor attraction concept that aims to empower creative talent in every guest. The turnkey concept features a studio experience, interactive elements, themed cafe, experiential retail, and memory making opportunities with the guest’s favourite characters.

Designed to suit pre-existing retail mall units and indoor destinations, the attraction also has the ability to showcase exclusive seasonal activities and product launches, as well as tying in with promotional activities as part of Aardman’s studio slate.

Speaking on the announcement, Aardman’s Head of Attractions & Live Experiences Ngaio Harding-Hill, said: “We’re delighted to bring to market a truly unique and authentic Aardman experience, alongside Katapult. From Shaun the Sheep to Wallace and Gromit, our characters are globally recognised and beloved. The opportunity to bring our fans closer to their favourite IPs is what we want to achieve with this visitor attraction.”

“We are really excited to be launching ‘The World of Aardman’ in Singapore at IAAPA Expo Asia, where we will also be sharing more insights with delegates on the design and operations of the attraction.”

Co-Founder and CEO of Katapult, Dawn Foote, said: “It’s been a pleasure to both collaborate and create this exciting project with Aardman. We both share the ambition to inspire people through creativity and Ngaio and myself welcome conversations with interested parties during the Expo in June.”