Thought Leadership

Insights from the best and the brightest minds in the themed entertainment and attractions industry.

Katapult become world’s first B-Corp Certified Themed Attraction Designers

By Robbie Jones October 18, 2023

The story behind Marriott’s Great America parks

By Barry R. Hill June 28, 2022

An illustration of a brain underwater

The Fallacy of Immersion

By Kira Prince June 4, 2022

Generation Z in Themed Entertainment

By AJ Danna May 15, 2022

Storyland Studios Welcomes Executive Producer Jonathan Bonner to Its International Team

By Nathan Smith May 13, 2022

Are we being shown behind the curtain too often?

By Luke Roberts March 1, 2022

Stephen Sondheim in his 40s. Black and White

What Sondheim Can Teach Us About Experience Design

By Kira Prince February 5, 2022

Universal Creative’s Amazing Spider-Man Ride: 15 Takeaways

By Nate Naversen February 2, 2022

Connected storytelling: extending narrative beyond the boundaries of a themed attraction

By Luke Roberts January 27, 2022

World Building: Themed Experiences are Tools of Social Change

By Kira Prince January 11, 2022

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