Thought Leadership

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Insights from the best and the brightest minds in the themed entertainment and attractions industry.

Anthony Esparza delivers keynote at Prayer & Networking Breakfast during IAAPA

By Nate Naversen November 24, 2022

The story behind Canada’s Wonderland

By Barry R. Hill October 27, 2022

2022 Prayer Networking Breakfast during IAAPA Expo

By Joanna Del Moral October 14, 2022

CELEBRIDUCKS CREATES NEW PRODUCTS FOR CEDAR FAIR/KNOTTS BERRY FARM

By Craig Wolfe September 10, 2022

Changing the world one film at a time – support women in media

By Traci Klainer August 13, 2022

RWS/JRA Expand Reach Into Zoo, Aquarium and Museum Markets with Appointment of New Director

By Clara Rice August 11, 2022

Marriott’s Great America, Part 3

By Barry R. Hill July 12, 2022

Marriott’s Great America, Part 2

By Barry R. Hill July 5, 2022

The story behind Marriott’s Great America parks

By Barry R. Hill June 28, 2022

An illustration of a brain underwater

The Fallacy of Immersion

By Kira Prince June 4, 2022

Generation Z in Themed Entertainment

By AJ Danna May 15, 2022

Storyland Studios Welcomes Executive Producer Jonathan Bonner to Its International Team

By Nathan Smith May 13, 2022

Are we being shown behind the curtain too often?

By Luke Roberts March 1, 2022

Stephen Sondheim in his 40s. Black and White

What Sondheim Can Teach Us About Experience Design

By Kira Prince February 5, 2022

Universal Creative’s Amazing Spider-Man Ride: 15 Takeaways

By Nate Naversen February 2, 2022

Connected storytelling: extending narrative beyond the boundaries of a themed attraction

By Luke Roberts January 27, 2022

World Building: Themed Experiences are Tools of Social Change

By Kira Prince January 11, 2022

Theme Park Designer Brian Morrow Wins HGTV’s Table Wars

By Barbara Drahl January 9, 2022

Kids create Theme Park and Volcano Rollercoaster alongside Katapult

By Robbie Jones November 29, 2021

4 in 5 UK consumers demand attractions do more to get them back through gates

By Omnico Group November 16, 2021

THOUSANDS OF REASONS TO VISIT BOOTH# 1000

By Colby Colquitt November 10, 2021

Absolute Efficiency: a guide to operational efficiency in the theme park industry

By Neil Wilson November 8, 2021

JRA VP Shawn McCoy to Present Emerging Trends in Immersive Design at IAAPA Expo

By Clara Rice October 21, 2021

Halloween Scents Strike Fear at FRIGHT NIGHTS, Thorpe Park Resort

By Liam Findlay (AromaPrime Scents)October 18, 2021

How to make a fiberglass statue?

By Kiki Xie October 8, 2021

Agents of Influence: A Spy-Themed Video Game Combating Misinformation

By Jasper McEvoy October 4, 2021

Halloween is coming! Come choose a dinosaur dress up

By Kiki Xie September 14, 2021

Will theme parks ever be ready for sadness?

By Jakob Fagerstrom August 30, 2021

The man bought a $50 million mansion built a water park, and became a billionaire 15 years later

By jingle waterpark August 26, 2021

The Experience Disconnect: What You Want vs. What Your Guests Want

By Josh Liebman August 23, 2021

Sketch comedy at theme parks — room for improv-ment?

By Luke Roberts August 10, 2021

Is there an argument for building real-world connections between themed attractions across the globe?

By Luke Roberts August 5, 2021

What you need to know before investing in a water park

By Taylor Liu July 11, 2021

The test seats for Revenge of the Mummy at Universal Orlando are restrictive and very public

The Big FAT Problem in the Attractions Industry

By Kira Prince June 12, 2021

Learning How to Win by Learning How to Lose: Stories of Recovery and Resilience from Around the World.

By Clara Rice June 1, 2021

7 Soft Skills You Need to Succeed in Experiential Entertainment

By Louis Alfieri May 17, 2021

Falcon’s Creative Group Announces ÄEONXP™ Ecosystem, The Future Of Immersive Entertainment Experiences.

By Phoebe Hicks May 4, 2021

Tabreti’s Christmas items

By Michael Maglalang May 2, 2021

Theme Park Portal Podcast: Themed Attraction’s Nate Naversen Joins Us!

By Luke Dunsmore April 25, 2021

Custom made decors

By Michael Maglalang April 6, 2021

The Future of Themed Entertainment – The Obsessed Show Podcast

By Christian Rogers April 2, 2021

Visitors are Celebrating Themed Scents from their Favourite Attractions!

By Liam Findlay (AromaPrime Scents)March 3, 2021

A long look behind the scenes at the Imagination Corporation

By Dan Sawatzky February 20, 2021

Scentual experiences – Realistic odors in attractions and events

By Paul Kiler February 19, 2021

Why you should be investing in new themed entertainment experiences

By Nick Hobson February 18, 2021

Ready when you are CB: A Primer on Editing Technique for Themed Entertainment

By Kira Prince February 15, 2021

Reimaging the Theme Park Experience

By Greg Schumsky February 5, 2021

A Case for Wholesome

By Greg Schumsky February 5, 2021

8 in 10 UK consumers reluctant to visit attractions in 2021

By Keith Dunphy February 3, 2021

Coney Island sends guests to hell

By Barry R. Hill January 22, 2021

The Art of Presenting

By Theron Skees December 13, 2020

Duplicating Disneyland is harder than you think: The CV Wood parks

By Barry R. Hill October 4, 2020

The basic steps of water park construction

By jingle waterpark September 2, 2020

Water park design Plan process

By jingle waterpark September 2, 2020

Dimensionalizing Brand

By Theron Skees September 1, 2020

Hershey’s Chocolatetown debuts

By Barry R. Hill July 7, 2020

Vintage park maps: Kings Island

By Barry R. Hill June 26, 2020

From Storytelling to Storyliving: The Struggle to Define Agency in Immersive Entertainment

By Anahita Dalmia June 22, 2020

The Busch Gardens parks: Vintage ads, guides, and maps

By Barry R. Hill June 12, 2020

Themed Attraction’s First Pitchfest Elevates Collaboration & Community

By Freddy Martin June 7, 2020

Lamar Hunt and Worlds of Fun: Upcoming Book Excerpt

By Barry R. Hill May 22, 2020

Land of Oz: Book Excerpt Plus Guest Contributors

By Barry R. Hill May 8, 2020

Coming Soon! Themed Attraction’s Pitchfest

By Themed Attraction May 7, 2020

“Imagineering” and building walk-through attractions

By Joshua Steadman April 30, 2020

New upcoming book tells the long-awaited story behind America’s regional theme parks

By Barry R. Hill April 24, 2020

Creative sculpture that crosses borders

By Manolo Rubio. Creative Sculpture Studio April 23, 2020

Until We Celebrate Again, Honoring Poverty Encounter

By Mel McGowan April 18, 2020

Lighting the Way: The Time is Now

By Louis Alfieri March 16, 2020

Cedar Fair takes Carowinds back to its roots

By Barry R. Hill February 4, 2020

A New Paradigm for Themed Entertainment in China, part 4

By Broc Smith January 27, 2020

Changing Paradigms in China Part 3;

By Broc Smith January 12, 2020

Choices, Choices, Choices for Animatronics Makers

By Steve Koci December 26, 2019

Changing Paradigms in China Part 2;

By Broc Smith December 16, 2019

A New Paradigm for Themed Entertainment in China, part 1

By Broc Smith December 9, 2019

The Tylenol Conversation

By Adam M. Berger November 14, 2019

Hersheypark's Tudor entrance

Sometimes it’s hard to say goodbye: Hersheypark’s Tudor entrance

By Barry R. Hill October 10, 2019

Hersheypark scores with a terrific dark ride upgrade

By Barry R. Hill August 19, 2019

So, You Want To Open A Haunted House?

By Leonard Pickel July 25, 2019

A young Marine Band trombonist, Walt Disney, and the 1960 Olympics

By Barry R. Hill July 5, 2019

Storytelling in the Details: Dollywood

By Barry R. Hill June 4, 2019

Historic: Theme Park Attendance Tops Half Billion

By Freddy Martin May 31, 2019

VR Goggles

Don MacBain on New Tech in Themed Entertainment

By Freddy Martin May 12, 2019

Imagineers React to Notre-Dame

By Freddy Martin April 24, 2019

Tom K. Morris on the Notre-Dame Tragedy

By Freddy Martin April 23, 2019

Theme Parkology – Backstory

By Mel McGowan April 10, 2019

Storytelling in the Details: Disney’s Animal Kingdom

By Barry R. Hill January 13, 2019

Mickey’s 10 Commandments – Marty Sklar

By Nate Naversen October 10, 2018

Not Your Average Tourist

By Adam M. Berger September 23, 2017

Using Theming Foliages

By Nate Naversen September 22, 2017

Theme Design vs Architecture

By Nate Naversen May 1, 2012

Roller Coaster Wait Times – A Budgetary Necessity

By Nate Naversen April 30, 2012

Trolley Parks – America’s First Amusement Parks

By Nate Naversen April 30, 2012

Learn From Your Mistakes – A Life Lesson. Nathan Naversen

By Nate Naversen April 30, 2012

Show control for theme park rides: It’s all about the timing

By Nate Naversen April 23, 2012

Broc Smith's theme park master plan

Theme Park Master Planning

By Nate Naversen April 20, 2012

Dark ride inventor John Wood

By Nate Naversen April 20, 2012

The Waiting Game By Will Wiess

By Nate Naversen April 20, 2012

The Coming Revolution in Themed Entertainment

By Nate Naversen April 20, 2012

How is a new themed attraction generated within the theme park industry?

By Nate Naversen April 20, 2012

Joe Rohde and WDI receive TEA Thea Awards

Contagious Business Philosophy the “Disney” Way!

By Nate Naversen April 19, 2012

A Short History of Roller Coasters

By Nate Naversen April 19, 2012

Design Toolchest: Using Theming Foliages

By Nate Naversen April 19, 2012

Universal Studios Art & Design: Haunted attraction master designers

By Nate Naversen April 19, 2012