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Thought Leadership

Insights from the best and the brightest minds in the themed entertainment and attractions industry.

Coney Island sends guests to hell

By Barry R. Hill January 22, 2021

The Art of Presenting

By Theron Skees December 13, 2020

Duplicating Disneyland is harder than you think: The CV Wood parks

By Barry R. Hill October 4, 2020

Dimensionalizing Brand

By Theron Skees September 1, 2020

Hershey’s Chocolatetown debuts

By Barry R. Hill July 7, 2020

Vintage park maps: Kings Island

By Barry R. Hill June 26, 2020

From Storytelling to Storyliving: The Struggle to Define Agency in Immersive Entertainment

By Anahita Dalmia June 22, 2020

The Busch Gardens parks: Vintage ads, guides, and maps

By Barry R. Hill June 12, 2020

Themed Attraction’s First Pitchfest Elevates Collaboration & Community

By Freddy Martin June 7, 2020

Lamar Hunt and Worlds of Fun: Upcoming Book Excerpt

By Barry R. Hill May 22, 2020

Land of Oz: Book Excerpt Plus Guest Contributors

By Barry R. Hill May 8, 2020

Coming Soon! Themed Attraction’s Pitchfest

By Themed Attraction May 7, 2020

“Imagineering” and building walk-through attractions

By Joshua Steadman April 30, 2020

New upcoming book tells the long-awaited story behind America’s regional theme parks

By Barry R. Hill April 24, 2020

Creative sculpture that crosses borders

By Manolo Rubio. Creative Sculpture Studio April 23, 2020

Until We Celebrate Again, Honoring Poverty Encounter

By Mel McGowan April 18, 2020

Lighting the Way: The Time is Now

By Louis Alfieri March 16, 2020

Cedar Fair takes Carowinds back to its roots

By Barry R. Hill February 4, 2020

A New Paradigm for Themed Entertainment in China, part 4

By Broc Smith January 27, 2020

Changing Paradigms in China Part 3;

By Broc Smith January 12, 2020

Choices, Choices, Choices for Animatronics Makers

By Steve Koci December 26, 2019

Changing Paradigms in China Part 2;

By Broc Smith December 16, 2019

A New Paradigm for Themed Entertainment in China, part 1

By Broc Smith December 9, 2019

The Tylenol Conversation

By Adam M. Berger November 14, 2019

Hersheypark's Tudor entrance

Sometimes it’s hard to say goodbye: Hersheypark’s Tudor entrance

By Barry R. Hill October 10, 2019

Hersheypark scores with a terrific dark ride upgrade

By Barry R. Hill August 19, 2019

So, You Want To Open A Haunted House?

By Leonard Pickel July 25, 2019

A young Marine Band trombonist, Walt Disney, and the 1960 Olympics

By Barry R. Hill July 5, 2019

Storytelling in the Details: Dollywood

By Barry R. Hill June 4, 2019

Historic: Theme Park Attendance Tops Half Billion

By Freddy Martin May 31, 2019

VR Goggles

Don MacBain on New Tech in Themed Entertainment

By Freddy Martin May 12, 2019

Imagineers React to Notre-Dame

By Freddy Martin April 24, 2019

Tom K. Morris on the Notre-Dame Tragedy

By Freddy Martin April 23, 2019

Theme Parkology – Backstory

By Mel McGowan April 10, 2019

Storytelling in the Details: Disney’s Animal Kingdom

By Barry R. Hill January 13, 2019

Mickey’s 10 Commandments – Marty Sklar

By Nate Naversen October 10, 2018

Not Your Average Tourist

By Adam M. Berger September 23, 2017

Using Theming Foliages

By Nate Naversen September 22, 2017

Theme Design vs Architecture

By Nate Naversen May 1, 2012

Roller Coaster Wait Times – A Budgetary Necessity

By Nate Naversen April 30, 2012

Trolley Parks – America’s First Amusement Parks

By Nate Naversen April 30, 2012

Learn From Your Mistakes – A Life Lesson. Nathan Naversen

By Nate Naversen April 30, 2012

Show control for theme park rides: It’s all about the timing

By Nate Naversen April 23, 2012

Broc Smith's theme park master plan

Theme Park Master Planning

By Nate Naversen April 20, 2012

Dark ride inventor John Wood

By Nate Naversen April 20, 2012

The Waiting Game By Will Wiess

By Nate Naversen April 20, 2012

The Coming Revolution in Themed Entertainment

By Nate Naversen April 20, 2012

How is a new themed attraction generated within the theme park industry?

By Nate Naversen April 20, 2012

Joe Rohde and WDI receive TEA Thea Awards

Contagious Business Philosophy the “Disney” Way!

By Nate Naversen April 19, 2012

A Short History of Roller Coasters

By Nate Naversen April 19, 2012

Design Toolchest: Using Theming Foliages

By Nate Naversen April 19, 2012

Universal Studios Art & Design: Haunted attraction master designers

By Nate Naversen April 19, 2012