Legends Alive in Huaxia Parks
Shandong Huaxia Cultural Tourism Group Named for 2 Prestigious Awards
The magic and wonder of Chinese traditions are alive and well at Huaxia theme park resorts in China. The Themed Entertainment Association (TEA) and the International Association of Amusement Parks and Attractions (IAAPA) have both named Shandong Huaxia Cultural Tourism group for two original, live theatrical multimedia shows. The prestigious, international honors include a TEA Thea Award for “The Legend of the Gods” and an IAAPA Brass Ring Award for “The Legend of Camel Bells” which were announced in November 2019 during the annual IAAPA Expo in Orlando, Florida.
The larger than life shows were produced by Huaxia Cultural Tourism Group as part of its “Legend” spectacle series, realizing the artistic and business vision of Huaxia Chairman Xia Chunting, who said, “We’re extremely gratified to be honored with a TEA Thea Award and an IAAPA Brass Ring Award in the same year.
The two awards were announced in Orlando USA in November 2019 during the annual IAAPA Expo, the world’s foremost trade event for the global attractions industry. Both the awarded shows were produced by Huaxia Cultural Tourism Group as part of its “Legend” spectacle series, realizing the artistic and business vision of Huaxia Chairman Xia Chunting.
Chairman Xia said, “We’re extremely gratified to be honored with a TEA Thea Award and an IAAPA Brass Ring Award in the same year. TEA and IAAPA are well-established, prominent international organizations in the attractions industry; to receive this level of recognition from them validates the quality and success of our work and enables us to continue in our goal to share the Chinese culture with our own people and with others around the world.”
The awards confer worldwide recognition and acclaim to Huaxia Cultural Tourism Group as an innovative leader in cultural tourism development, a flourishing international sector driving tourism growth.
“The Legend of the Gods,” for which the group was honored with a TEA Thea for Outstanding Achievement, is a unique, one-hour, multimedia nighttime lagoon show, theatrically staged on a monumental scale, serving an audience of 2,100 at Huaxiacheng Tourism Scenic Area, Weihai Huaxia City in Shangdong, China.
The project included a 16-year land restoration and redevelopment spanning thousands of acres that included moving 60 million cubic meters of dirt and planting more than 11 million trees in an area that had been devastated by mining.
For this, Huaxia Cultural Tourism Group is also being recognized as a pioneer of environmental restoration.
The TEA Thea Awards Committee, cited “excellence on a celestial scale” and “a breathtaking theatrical venue in an amazing environmental reclamation project.” The project is consistent with government goals for sustainably focused, cultural tourism sites within China, and was honored with a personal visit from President Xi Jinping. See the official TEA Thea Awards press announcement.
“The Legend of Camel Bells” is a permanent show at the Huaxia Cultural Tourism resort in Xi’an in scenic Huaxia City, a 6-billion-yuan enterprise that dramatizes a story of the Silk Road with epic scale and spectacle, blending state-of-the-art theater technology, live performance and animal actors, and monumental, animated sets and effects and surround sound. The 3,000-seat, purpose-built theater is designed with a revolving auditorium that delivers the audience to the sets that encircle it.
The show was one of three finalists in its IAAPA Brass Ring Award category and in winning the award, “Legend of Camel Bells” beat out two shows at Disney parks. View the official IAAPA Brass Ring Awards finalist list.