New York, NY (June 27, 2024) — In a groundbreaking move set to redefine family entertainment, RWS Global, the foremost authority in live entertainment, has announced an exclusive partnership with CAMP, The Family Experience Company. This strategic alliance aims to expand CAMP’s reach across the globe, leveraging RWS Global’s decades of expertise in creating and operating immersive live experiences.
CAMP, known for its innovative blend of play, product, and performance through brands like BBC’s Bluey, Disney’s Encanto, and Universal’s Trolls, will now enhance its offerings with RWS Global’s production prowess. This collaboration will see RWS Global powering existing shows such as BlueyxCAMP and developing new IP-driven experiences, solidifying CAMP’s position as a leader in family-focused entertainment.
“We are thrilled to partner with the CAMP team, who shares our commitment to creating unforgettable family moments,” said Ryan Stana, Founder, Chairman, and CEO of RWS Global. “By combining our expertise in live event production with CAMP’s beloved brands, we see immense potential for growth in the family entertainment sector.”
The partnership comes at a pivotal moment as CAMP prepares to open new locations in Philadelphia and Houston, each featuring immersive shows powered by RWS Global’s creative and operational capabilities. These venues, set to enchant visitors behind CAMP’s signature Magic Door, promise to deliver unparalleled experiences that resonate with audiences of all ages.
Jenica Myszkowski, CEO of CAMP, expressed enthusiasm about the collaboration, stating, “Through this strategic partnership, we’re unlocking new avenues for growth, bolstered by RWS Global’s production services. Together, we aim to amplify CAMP’s brand magic and expand our footprint across the country.”
In addition to operational support, RWS Global’s involvement will extend to developing bespoke merchandise and retail experiences tailored to enhance the immersive journey for CAMP visitors. This holistic approach underscores both companies’ dedication to merging retail with entertainment, a trend increasingly known as ‘retailtainment’.
The collaboration with RWS Global follows CAMP’s recent partnership with real estate investment trust Simon, marking a significant milestone in CAMP’s expansion strategy.
David Abrams, Managing Partner of Velocity Capital Management, representing the investor group, commented, “These partnerships are transformative for CAMP as it positions itself for rapid expansion nationwide.”
Ryan Stana will also join CAMP’s advisory board, bringing his wealth of experience to guide the company’s strategic direction and creative initiatives.
United by a shared vision for enriching family experiences, RWS Global and CAMP’s collaboration promises to ignite joy and create lasting memories for families worldwide. For more information about this partnership and upcoming immersive shows, visit rwsglobal.com and camp.com.
Eve Sorin
T. +1 212.391.1795 Ext. 34
Manager, Global Marketing
RWS Global
About RWS Global RWS Global is the world’s largest producer of live entertainment, offering end-to-end services across theaters, events, multimedia, and more. With headquarters in New York and a global presence, RWS Global serves major brands and institutions, producing over one million live moments annually.
About CAMP CAMP, The Family Experience Company, has redefined retail through its immersive experiences like BlueyxCAMP and TrollsxCAMP. With locations across the United States, CAMP combines play, product, and performance to engage families since 2018.
About Velocity Capital Management Velocity Capital Management is a lower-middle-market private equity firm investing strategically in disruptive businesses across sports, media, and entertainment sectors.
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