Press Release

Sub Sea Systems and SottoStudios have joined forces to create the “perfect storm” of leading-edge attraction design

Jim Mayfield, President & CEO of California-based Sub Sea Systems and Eddie Sotto, founder and President of SottoStudios, announce their collaboration to bring state-of-the-art “submersible” storytelling and innovation to the growing water theme park industry.

Sub Sea Systems is one of the world’s leading designers of groundbreaking, innovative, immersive, and interactive products, and programs for the marine tourism industry. The renowned SottoStudios is a multi-disciplinary studio that has created and produced breakthrough experiences for many of the world’s most cherished brands and noted private individuals. While varied in their areas of expertise, both companies share the same proven drive for innovation and creativity and will apply that drive to expand Aquaticar into new realms of entertainment and gamification.

Sub Sea Systems is a family-owned business specializing in world’s first products and facility concept designs for the tourism and attractions industry. With a history in design and fabrication of custom submersible and semi-submersible vessels, Sub Sea applies innovation and proven engineering to create extraordinary aquatic experiences. Its products include: SeaTREK helmet diving, Aquaticar underwater ride, SolarCat solar-electric catamaran, DIVR+ virtual reality snorkeling, Kaimana underwater gaming arena and Dive Bell XR motion simulator ride.

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