You may have known this, but did you know that smell is the strongest memory trigger that we have as humans?
It’s the scent of realism that sells the experience… not just a ‘perfume’.
A client comes to me because I can supply them with very realistic scents used in their applications and scentual experiences
Two new educational opportunities have launched to prepare students for the field of Themed Entertainment. The Computer Graphics Technology program in the Department of Computer Information and Graphics Technology at IUPUI has launched both an 18-credit certificate and a 15-credit minor in Themed Entertainment Design.
Hunger, talent, timing and experience are all gathered now, and are brewing greatness in the midst of this crisis. Keep your eyes open, great things are birthed from the hottest fires. If you’re not looking at the Themed entertainment industry, you may just miss out on the most transformative experiences this decade has to offer.
Falcon’s Creative Group has announced another addition to their expanding list of patent and patent pending product offerings with the introduction of ON!X™ Theater. This innovative, first-of-its-kind attraction system combines action-based gameplay with responsive real-time feedback and dynamic special effects to reimagine the traditional 4D interactive theater experience.
At first glance it may not seem like there is that much in common between film editing and theme park design – but it turns out there’s a lot in common.
Taking a look at 5 Act Structure and how it might apply to themed attractions.
Themed attraction and experience design company Katapult have launched a new homeschooling workbook for children, to inspire creativity and consider a career in the leisure and attractions industry in the future.
Reimaging the Theme Park Experience I thought it would be interesting to give what my very limited thoughts are on redesigning the them park experience – being that my “professional career” in the themed entertainment industry, is, well, short. Almost 2 and a half years to be exact – not counting the years I worked…
A Case for Wholesome There was a time when we had a plethora of things presented before us that contained the ingredient of wholesomeness – anything from television shows to movies to theme parks — all had a wholesome spirit to them. As Christmas approached and then swiftly left us (as all things in life…
8 in 10 UK consumers reluctant to visit attractions in 2021 Covid concerns mean 1 in 4 Brits won’t be visiting at all 03 February 2021: New research has revealed that almost 8 in 10 (78%) UK consumers are concerned about visiting attractions in 2021 as a result of the on-going Covid-19 pandemic. Just…
UCF Announces MS Degree in Themed Experience A new two-year Master of Science program in themed experience at the University of Central Florida will prepare students to lead the innovative industry into the future. Beginning this fall, students will work closely with notable academic scholars and renowned industry professionals to learn to design and lead teams…
“If your team of experience designers is without a writer—a storyteller who braids the threads of the design into a golden cord that captures not just your guest’s imagination, but their hearts—you risk missing the emotional connection that drives success. Content, technology, spectacle, even story—without connection—will not be remembered or returned to.” ~ Stacy Barton
Coney Island sends guests to hell During my recent interview on coasterradio.com, the show host asked about some classic Coney Island attractions that didn’t get much detail in my Imagineering an American Dreamscape book. One of these was Creation, a thematic, immersive experience that was moved to Dreamland park in 1905 after the St. Louis…
Mad Systems Inc. Adds Toni Losier to Business Development Team The new hire will extend the audio-visual design and integration company’s reach to cover East Coast clientele. ORANGE, CA (January 18,2021) – Mad Systems Inc. is delighted to announce the addition of Toni Losier to their growing team. Losier will be representing the award-winning Audio-Visual…
“We are at the dawn of a new period in human existence. Faced with challenges great and small, how can we assist cultural institutions in breaking through the fractured transmedia landscape to grow their audience, make a difference in the world, and ensure their financial viability.” – Louis Alfieri
Picture this: You’ve just endured countless hours (or has it been weeks—months, maybe?) of creative charrettes, late nights of design revisions and updates to the proposal for your next big guest experience project—and now you’re ready to get organizational buy-in. One of your key stakeholders—and most critical partners—is the marketing team. Sure, it’s their job…