The story behind Canada’s Wonderland

We just released the latest episode of the Themed Attraction Podcast featuring Danusia Rogacki, Creative Services Manager at Canada’s Wonderland. It’s a fascinating interview that clearly reveals Danusia’s total love and dedication to the park. Go listen to that first…I’ll wait right here… …Ok, it was amazing, right? Such joy for going the extra mile…

An illustration of a brain underwater

The Fallacy of Immersion

Immersion has been the buzzword of the themed entertainment industry for a little over a decade or so. We’re in an arms race where every new project attempts to one-up the last by increasing the ‘immersiveness’ by another factor. Bigger, more enveloping, more detailed, and especially: more real. While some of the projects this has…

Stephen Sondheim in his 40s. Black and White

What Sondheim Can Teach Us About Experience Design

Photo Credit: https://www.nytimes.com/2021/11/26/theater/stephen-sondheim-dead.html Stephen Sondheim, famed musical theatre composer, lyricist, genius, and a personal idol of mine recently passed away. His death has recently caused me to reexamine a thought I’ve had from time to time: that rides are akin to songs. It might sound a bit strange at first to suggest that rides and…

Connected storytelling: extending narrative beyond the boundaries of a themed attraction

As public discourse about the frequently misunderstood, so-called ‘metaverse’ becomes more common, the conversation will naturally extend to the world of themed and immersive entertainment. While large-scale brands and organisations will almost certainly seek to own as much of the consumer’s attention within this new set of spaces as possible, it may be best to look upon its development as an addition to the storytelling toolkit. Along with skills like architecture, landscaping, attraction design, writing and so many more, we now have a means of crafting virtual spaces which can serve guests by extending narrative beyond the boundaries of the physical environment.

Theme Park Designer Brian Morrow Wins HGTV’s Table Wars

The winner of HGTV’s newest reality show is theme park designer Brian Morrow. Known for his many years at SeaWorld Parks & Entertainment overseeing key multimillion-dollar, award-winning projects including the opening of TurtleTrek, roller coasters Manta and Mako, and the first-of-its-kind, fully-themed land, Antarctica: Empire of the Penguin, Brian took his creative chops to a national stage, and blew the competition away.

Sally Dark Rides’ Attraction Receives Global Recognition For Outstanding Achievement

Partner PortAventura World Honored by TEA Thea Awards for Dark Ride Sesame Street: Street Mission JACKSONVILLE, FL:  Sally Dark Rides, a leading creator of family ride experiences around the globe, today announced its partner PortAventura World was awarded the prestigious Thea Award for Outstanding Achievement for dark ride Sesame Street: Street Mission. Named by the…

Vintage park maps: Kings Island

In the early years, regional theme parks offered souvenir maps for sale. These were beautifully illustrated works of art with lots of fun details to discover. One of the ideas for the park history book was to include excerpts from these opening/early season maps to help visualize the walk-through descriptions. That would have made the…