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In this episode, we sit down with Jeanette Lomboy, Vice President, Executive Producer, Creative, at Walt Disney Imagineering. Jeanette has led the development of some of Disney’s most beloved modern experiences, from the serene beauty of Aulani to the immersive worlds of Pandora – The World of Avatar and Avengers Campus. Her journey from Disneyland…
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Our guests this episode are collaborators on the new book How Does Disney Do That?: How Disney Makes Us Feel and Why It Matters, James Warda and Theron Skees. Many books cover Disney, but James Warda and former Imagineering executive Theron Skees take a unique approach: exploring “why” and “how” Disney creates such powerful, emotional…
The themed entertainment industry has made itself more accessible than ever for members of
Generation Z, born approximately 1997-2012. Whether it be through theme park strategy games, vocational courses, workshops, panels, or documentaries, a vast well of knowledge serves to nourish our interests. Continue reading for an overview of how Gen Z’s theme park strengths can benefit the future of storytelling.
Photo Credit: https://www.nytimes.com/2021/11/26/theater/stephen-sondheim-dead.html Stephen Sondheim, famed musical theatre composer, lyricist, genius, and a personal idol of mine recently passed away. His death has recently caused me to reexamine a thought I’ve had from time to time: that rides are akin to songs. It might sound a bit strange at first to suggest that rides and…
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Our guest is Tony Bruno, former VP of the Disneyland Resort Hotels & the Downtown Disney District. Under his guidance, over 4000 cast members operated The 4 Diamond Grand Californian Hotel & Disneyland Hotel – as well as the 49 unique brands that comprise Downtown Disney. Today he leads Hospitality Development at Storyland Studios helping…
The future is more immersive, more experiential, and more storytelling! The creed of our profession today – but the stories we tell are seldom other than those of happiness or fear. I was born in 1987. Reborn in 1994. Disney’s The Lion King was such a life changing moment for many of us 90’s kids.…
Everybody knows pretty much everything about Disneyland—how it got started, how the Imagineers do their thing, and so on. But nobody hardly ever talks about the parks that most of us across the country enjoy far more often. The regional theme parks, different from amusement parks, owe their existence to the magical land Walt built…
In the words of the publisher, this pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level.
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Ben Thompson is a global themed entertainment and marketing strategist who spent the last 20 years in leadership roles at global monoliths like Mars Inc., The Walt Disney Company, and the Merlin Group, where he was responsible for opening 4 LEGOLAND®️ Parks and 40 location-based entertainment sites worldwide. Ben is now the Chief Strategy Officer…
The nature of modern employment, particularly in the experiential entertainment industry, is incredibly fluid–and becoming more so all the time. Few people can expect to be in one job for life. In many ways, that’s a positive thing. You can look forward to a long and rewarding career. You just need to embrace a continuous state of learning, upskilling, and reskilling.
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Our guest is Walt Disney Imagineering designer and art producer, Doris Hardoon. Doris joined the company for the Epcot project in 1979 helping to develop the China Pavilion. She lent her unique cultural perspective to international projects with Tokyo Disneyland and Disneyland Paris. Her crowning glory is found at Shanghai Disneyland, where she developed the…
“We have our eye on the future of the guest experience, insisting that we not accept what is before us—that we rise up to do it better.” —Louis Alfieri, Principal & Chief Creative Officer
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Jason Surrell is the Executive Creative Director at Storyland Studios. He was previously the Senior Creative Director on Universal’s newest theme park projects, Universal Studios Beijing and Epic Universe, as well as a creative director at Walt Disney Imagineering. Jason is an amazing storyteller, whether it be in the shows, attractions, or books he’s written.…
At first glance it may not seem like there is that much in common between film editing and theme park design – but it turns out there’s a lot in common.
Taking a look at 5 Act Structure and how it might apply to themed attractions.
“We are at the dawn of a new period in human existence. Faced with challenges great and small, how can we assist cultural institutions in breaking through the fractured transmedia landscape to grow their audience, make a difference in the world, and ensure their financial viability.” – Louis Alfieri
Picture this: You’ve just endured countless hours (or has it been weeks—months, maybe?) of creative charrettes, late nights of design revisions and updates to the proposal for your next big guest experience project—and now you’re ready to get organizational buy-in. One of your key stakeholders—and most critical partners—is the marketing team. Sure, it’s their job…
The world suffers no shortage of theme parks, but few really live up to the name. Simply staging a few old tools in the queue and carving a clever name on the sign doesn’t cut it. A truly thematic experience is designed to immerse guests in a story or place so they believe they are…